How to compare one video across six social platforms
A source-first workflow for grouping versions, reading reach, and keeping unlike platform metrics in context.
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Measure the creative, then keep the context.
Practical methods for comparing work that travels across platforms. Every note keeps the original post close, because a clean total is useful only when you can inspect what produced it.
Account analytics vs. creative analytics
Why the two views answer different questions, and how to avoid crediting a channel for a creative win.
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